For a more livable world, we believe it is possible to create the change we want to see by breaking down silos, collaborating, and doing so with courage.

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İyi Gelecek provides services in the areas of setting the right goals, creating financing, achieving impactful results through the right collaborations, and measuring these results during this journey of change.

İyi Gelecek is a consultancy firm that develops innovative, collaboration-based solutions for a sustainable world. Aiming to accelerate environmental, economic, and social development, İyi Gelecek helps organizations effectively implement their sustainability strategies and develop projects that have business models and create lasting impact. The firm plays a facilitative role in securing funding for projects through international financial institutions, supporting projects with high social impact through grants, or funding them via private sector sponsorships.

With a broad network of partners, we build bridges between local governments, non-governmental organizations, the private sector, financial institutions, and other public entities to create lasting solutions.

Founder

ASLI PASİNLİ

Founder / CEO

She holds a degree in Economics from Boğaziçi University and an MBA from the University of Illinois.

Pasinli began her career at The Coca-Cola Company’s global headquarters in Atlanta, where she worked for a total of 6 years in strategic planning and marketing in the company’s offices in Istanbul and Vienna.

For 13 years, she served as the managing partner of Soul Group, the restaurant group she founded. She also served as the Vice President responsible for sustainability at TURYİD (Turkish Restaurant Investors Association).

Between 2017 and 2023, she took on the role of General Manager of WWF Turkey, part of the world’s largest nature conservation organization, WWF, which operates in over 100 countries.

She also served on the Board of WWF-MedPO, which oversees the programs of 7 countries.

A leader skilled in corporate discipline, creative entrepreneurship, and a civil society perspective, Aslı Pasinli has been featured in Platin Business Magazine’s list of “100 Inspiring Women of Turkey.”

Areas of Expertise

Situation Assessment

Evaluating your organization’s sustainability journey based on operational and sectoral perspectives and key performance criteria.

Strategy & Goal Setting

Determining priorities based on the impact area, establishing a strategy, and setting goals aligned with the strategy.

Project Development

Planning actions to achieve set goals through team participation and workshops, and creating scalable projects with business models.

Collaborations

Establishing the right partnerships with local governments and civil society to ensure projects create high-impact, lasting results.

Implementation

Securing additional funding sources for projects and managing investor relations.

Measurement

Preparing Social Return on Investment (SROI) and impact reports for projects.

Training

Providing tailored training for internal and external stakeholders.

Communication

Communicating the created impact by measuring it and offering campaign design consultancy.